How to Market Your Novel SP

Are you scratching your head over marketing your novel? Overwhelmed by all of the tasks ahead of you?

If marketing was easy, we'd all do it. If it was simple, I wouldn't have created this course.

It isn't simple, and sometimes you need a clear roadmap to follow, especially if you aren't getting the sales you want.

Don't stress out. Arm yourself with the tools you need and let me show you how to SELL YOUR NOVEL.

Trying to market a book without knowing HOW is like an trying to build your own house.

You won’t know where to begin. 

You won’t know what tools to use. 

You won’t know how to build a great foundation. 

Five years ago, I published my first book with absolutely no marketing knowledge. It sank. It struggled. It averaged four to five sales per day and was invisible.

Then I started making changes. I started to research ebook marketing. I got A LOT of bad advice and wasted A LOT of money. 

"Blog. That's the best way to sell books." <<-- Nope. Tried that. Wasted that time. 

"Convince strangers to sign up for your newsletter, then beat them over the head with information about your books." << -- NO. This has been done to me as a reader, and I hated it. It might work with non-fiction, but NOT with fiction. 

"Create a presence and be exceeding helpful." <<-- Have YOU ever bought a fiction novel from an exceedingly helpful novelist? Honestly, it's hard to have time to write and be exceedingly helpful. Plus, it doesn't convert to sales.

""Get a press release."

"Hire a publist."

"Go on a radio tour."

"Get national coverage."

I have wasted over $50,000 on expensive publists, paid for press releases that didn't sell novels, and marketing that didn't work. I've wasted hundreds of hours on things that didn't produce sales, and took notes EVERY step of the way. 

I learned from every mistake.

I found the things that work.

I've put them in this course.

Five years after publishing that first book, I’ve written sixteen novels. I’ve hit the New York Times Bestseller list six times. I’m published in over twenty countries, and recently attended a movie premiere of one of my books.  

My life has changed in a hundred incredible ways, and it was all because I learned how to market my novels - and my author brand.  

Now, I want to help you with yours.  

Let’s talk about the common issues associated with marketing your books.

Planning a release is so stressful. I'm running around, trying everything, and am not sure what is working and what isn't.

Planning is the key to success. This course will break down the entire process of marketing your release. Video tutorials, whiteboard explanations, and a release checklist will help you to plan out your next release, and take you through a step-by-step path.

After release week, my sales dwindle down into nothing.

Post-release marketing is an important piece of sales that is often ignored or overlooked. In the course, I teach how to have a killer sale, ways to remarket old releases, and how to boost your backlist.

I don't have time to market. I need to focus on writing.

Did you know that 10% of marketing efforts lead to 75% of sales? You don't have to dedicate all of your time to marketing, but you want to make sure that you knock out the most important items and don't waste time on ineffective tasks.

People bought (and loved) one of my novels, but no one is buying my new books.

When you hit it big, you've got to have the resources in place to foster those readers and hook them into buying your future novels. How do you do that? I'll show you several ways to connect with readers, keep them involved in your writing process, and how to remarket to them so that they will see (and buy!) your future releases.

The courses include:

Over 20 Videos

Learn each concept in an easy and fun format.

29 Lessons

This content covers every step in the marketing process, including pre-release, release and post-release marketing.


Checklist

Knock out your next release with a release checklist that will cover all of your bases and keep your publication schedule.

No Expiration

Each lesson is packed with helpful tips and instructions. Work through the course at your own pace, the content is always available and updated frequently!

Your course content never expires

The course is continually updated

Access to webinars hosted by Alessandra

Retake lessons as often as you like

Recent Course Reviews:

"I've been publishing for almost 6 years, and for over 3 years full time. I'm a bestselling author in multiple genres, and am moderator of two industry forums. I'm deep within the indie publishing community, and consider myself to be an expert in all things romance publishing. But I'd still highly recommend this course. It reinforced a lot of things I already knew, and gave me some new, fresh ideas on how to market. Everything was well presented and easy to follow, and Ms. Torre does a great job at expressing her views without getting bogged down in too many details. The videos were great quality, the audio was clear, and I'd highly recommend this course."

Alexis Abbott

I've been at this a while and these videos are full of affirmation for what you do right and tons of hints for how to do it better. I highly recommend this series.

LB Dunbar

"I've been publishing for almost 6 years, and for over 3 years full time. I'm a bestselling author in multiple genres, and am moderator of two industry forums. I'm deep within the indie publishing community, and consider myself to be an expert in all things romance publishing. But I'd still highly recommend this course. It reinforced a lot of things I already knew, and gave me some new, fresh ideas on how to market. Everything was well presented and easy to follow, and Ms. Torre does a great job at expressing her views without getting bogged down in too many details. The videos were great quality, the audio was clear, and I'd highly recommend this course."

-Five Star Review from Alexis Abbott

Want to know what the course covers?  

   

Pre-Release Marketing  

  • Pre-Buzz
  • Creating a Great Blurb
  • Advance Review Copies
  • Building Amazon Followers
  • Building a Goodreads Presence
  • Creating a Marketng Launch Plan and Timeline
  • Pricing Strategy
  • To Preorder or Not to Preorder?
  • Should You Enroll in KDP Select?
  • Setting up Your Base
  • What Your eBook Needs
  • Planning a Cover Reveal
  • Hire a Publicist or DIY?
  • Promotional Tools and Forms
  • How to Rock Social Media
  • Wattpad 101
  • Creating a Goodreads Event
  • The Week Before Release
  • Marketing a Series  

  

Release Marketing  

  • Your Social Media Gameplan
  • Release Week Parties  


Post-Release and Backlist Marketing  

  • Forming Author Groups
  • Creating a Newsletter That Rocks
  • Growing Your Newsletter List
  • Forming Successful Blogger Relationships
  • Holding Perfect Sales
  • Maintaining Your Presence
  • Planning Your Writing Career  


Social Media 101  

  • Pinterest for the Win
  • Goodreads is Gold  

 

Instagram for Authors  

  • Your Instagram Profile
  • Your Instagram Link
  • Hashtags for Success
  • Following & Followers  

   

*Bonus Content*  

  • Facebook Ads to Build Newsletter Subscribers
  • Writing Tips from 10 Bestselling Authors
  • How to File a Copyright in 5 Minutes
  • The Amazon Adult Filter
  • Are you SCARING Readers Away?
  • Helpful Resources
  • List of Recommended Editors, Cover Designers, etc
  • Discounts & Coupons

Designed, Developed and Taught By:  

Alessandra Torre New York Times Bestselling Author  

Alessandra Torre is an award-winning New York Times bestselling author of fourteen novels. Her books focus on romance and suspense. Torre has been featured in such publications as Elle and Elle UK, Dirty Sexy Funny with Jenny McCarthy, as well as guest blogged for the Huffington Post and RT Book Reviews. She is also the Bedroom Blogger for Cosmopolitan.com. Two of her books have been optioned for film, and her books have been translated into eight different languages, in over twenty countries. Alessandra is a self-publishing advocate and speaks frequently to universities, conventions and author groups.  

Read more about Alessandra